BRP Shifts Focus to ATV Enthusiasts for 2006
Valcourt, Québec, June 6, 2005 - The 2006 model year marks the beginning of a major transformation to Bombardier Recreational Products Inc. [BRP] approach to the All-Terrain Vehicle [ATV] market. BRP makes a dramatic shift in focus to ATV enthusiasts and will continue to build Bombardier* ATVs with innovative capability and features, but also offer a higher level of handling, power and performance than competitors.
The 2006 model that best represents this change is the new OutlanderT 800 H.O. EFI model. This top-of-the-line recreation-utility model features a new Rotax® 4-TECT 800cc electronically fuel injected V-twin engine - with the most horsepower and torque in the industry - and an updated SST platform.
"We've developed our niche in this highly competitive market with ATVs that are more than mere machines - they're vehicles for having fun, whether during work or play," said Pierre Arsenault, BRP Vice President and General Manager Snowmobiles, Watercraft, ATV and Sport Boats. "BRP's Ski-Doo® snowmobiles, Sea-Doo® watercraft, Evinrude® outboard engines, Rotax® engines and karts all rest on a single foundation: sporty performance for people who love their activities. This enthusiast focus is where we have a real advantage over the competition because of our heritage and expertise."
The 2006 Bombardier* ATV line-up includes: two Outlander models [800 H.O. EFI and 400 H.O.], two Outlander MAX two-rider models [800 H.O. EFI and 400 H.O.], DS650® X, RallyT 200 and three youth ATVs [DS90T, DS90 four-stroke and DS50T].
BRP will no longer offer the Traxter® utility-oriented models. However, BRP and Deere and Company have agreed to maintain, through model year 2006, their agreement for the supply by BRP of the Buck# and Trail Buck# ATVs, which are based on the Traxter® platform.
"With the new Bombardier* ATV, we want to be the 'ATVer's ATV,'" said Arsenault. "By focusing our efforts on just rec-ute, sport and youth vehicles, we can use the performance heritage of our other enthusiast products and sporty character of our current Outlander, DS and Youth models to push innovation even farther. Who knows what's around the bend?"
The new Outlander 800 H.O. EFI is a high-tech tour-de-force - each and every feature is considered best-in-class. Its compact Rotax 80º V-twin delivers more power and torque than any other ATV for outstanding top-end speed, acceleration and pulling power. Electronic fuel injection ensures spot-on performance and instant throttle response in nearly all conditions and through the entire RPM range. Its continuously variable transmission means get-onand- go simplicity.
To accommodate the V-twin, BRP engineers stretched the acclaimed Surrounding Spar Technology [SST] frame and added a new double A-arm front suspension for precise cornering. Like all other Outlander models, the rear uses the BRP-exclusive Torsional Trailing Independent [TTI] trailing arm rear suspension that eliminates scrub for stable handling and 90% less tire wear than competitive designs. Another BRP-exclusive, the Visco-Lok? front differential automatically and progressively transfers power from a slipping wheel to one that has more traction.
In terms of luxury and refinement, the Outlander 800 H.O. EFI features a new sophisticated, yet tough, front fascia with 35% brighter headlamps; new multi-function digital/analog gauge cluster, industry-exclusive Digitally Encoded Security System [D.E.S.S.], and new steel racks.
"The Outlander 800 H.O. EFI is the best engine in the best chassis with the best front and rear suspensions and best features," said Arsenault. "Our goal with this vehicle was to set the bar extremely high for the rest of the industry. And it is a blast to drive."
There are four new 800 H.O. EFI models for 2006:
- Outlander 800 H.O. EFI;
- Outlander 800 H.O. EFI with XT added-value package;
- Outlander MAX 800 H.O. EFI;
- Outlander MAX 800 H.O. EFI with XT added-value package;
Aimed at the heart of the ATV market, the innovative OutlanderT 400 H.O. moves upscale for 2006, with the stylish new fascia from its 800 H.O. EFI big brother. The most powerful-in-class Outlander 400 H.O. also gets a sleek new multi-function digital gauge, steel racks and 35% brighter clear lens headlights.
Attention was also paid to refining the OutlanderT MAX two-rider models, the world's first ATVs designed specifically for two riders. The seat for both driver and passenger are more comfortable, with a more supportive active backrest for the passenger and an improved lumbar support for the driver. Passenger handholds are more ergonomic and allow several positions.
Also improved for '06 is the unique and clever Convertible Rack/Seat system [CRS], with a new two-latch seat attachment. CRS easily converts MAX models from two-rider vehicles to single-rider vehicles with expanded cargo capacity. The new standard rack now doubles as a totable storage box. An owner can add further utility with an optional rear cargo box or trunk box. All these options attach in just seconds without tools.
All Outlander models are equipped with the BRP-exclusive Visco-Lok? front differential that automatically and progressively transfers power from a slipping front wheel to the one with more traction.
And the hard-core enthusiasts will opt for the value-packed Outlander XT package, available as a choice on both Outlander packages. It includes factory-installed 2,500 pound [1134 KG] Warn?? winch, aggressive Carlisle Act radial tires, handlebar guards, heavy-duty front and rear steel bumpers, all at substantial savings compared to adding them individually after the sale.
99.9% of pure sport riders will never ride their ATV all-out for 1,000 straight miles [1,600 km] in the toughest terrain on earth. But if they ride a Bombardier* ATV DS650® X, they ride with the knowledge that their ATV can not only survive such a grueling test, but thrive in it. After all, the 650cc DS has won the Paris-Dakar rally and Tecate Score Baja 1000, San Felipe 250 and Baja 500 in the same year.
Race-proven components are standard on the DS.plus it's only available as an X-package model for 2006 with more in race-bred features - like aluminum rims with reinforcement rings, aluminum muffler shield, factory-fit skid plates for the A-arms and engine, steel-braided brake lines and more.
Like all the other full-size 2006 Bombardier* ATV models, the DS650 X is the fastest ATV in its class.
Most entry-level quads skimp on the key features that make riding fun and secure. Not the entry-level Rally from Bombardier* ATV. Besides being the quickest ATV in its segment, it has a long list of features found on premium ATVs, such as SST frame, liquid-cooled engine, continuously variable transmission [CVT] with engine braking - unique in this class of ATV, hydraulic disc brakes, full coverage metal bumpers and racks, adjustable suspension and will also be EC homologated for 2006. It sports a sleek, aggressive look.
ATVing is a family affair. that's why BRP offers a full line of youth ATVs that are easy to use with great safety features - DS 90 TM two-stroke, DS 90TM four-stroke and DS 50 TM. For 2006, the DS 90 four-stroke is equipped with a no-hassle CVT, making the entire line CVT-equipped so the little guys can concentrate on the terrain, not shifting. Plus, for safety's sake, they all feature full floorboards, restricted maximum speeds, additional throttle limiter, and ignition key.
BRP is a world leader in design, development, manufacturing, distribution and marketing of Ski-Doo® and LynxT snowmobiles, Sea-Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines, direct injection technologies such as Evinrude E-TECT, Bombardier* all-terrain vehicles (ATV), Rotax® engines and karts.
®, T Trademarks of Bombardier Recreational Products Inc. or its subsidiaries
# Trademarks of Deere and Company
*Trademark of Bombardier Inc. used under license.
?Visco-Lok is a trademark of GKN Viscodrive GmbH
??Warn is a trademark of Warn Industries, Inc.
Johanne Denault Ada Nazzari
Senior Advisor, Senior Advisor,
Communications & Public Affairs International Marketing & Communications