Bombardier Recreational Products announces ATV partnerships with top conservation organizations
Las Vegas, NV, February 2, 2002 - Bombardier Recreational Products has entered into a broad-based set of partnerships to support game conservation and habitat development in North America. Under the partnerships, announced at the 2002 SHOT Show in Las Vegas, National Wild Turkey Federation, the Quail Unlimited and Dove Sportsman's Society, Pheasants Forever and Delta Waterfowl will receive Bombardier® QuestTM and TraxterTM ATVs, habitat development implements and project funding to assist their preservation activities. Bombardier ATVs have been named the official ATV for each of the four organizations.
"These new relationships reflect both Bombardier's ongoing commitment to conserve the environment in which our recreational products operate, and the dedication expressed by many of our ATV customers to wildlife causes," said Pierre Arsenault, Vice President Marketing, Snowmobiles, Watercraft and ATVs of Bombardier Recreational Products. Commenting on this latest industry-leading development he added: "The designs and engineering of our ATV products are particularly well-suited to the needs of preservation-minded sportsmen and women, so we are confident that together we can achieve long term conservation benefits for all of us who enjoy the great outdoors."
Bombardier, which entered the ATV market in 1998 with the award-winning Traxter, has rapidly expanded its line-up for outdoor recreation enthusiasts to 13 models for 2003. As comments from the leaders of each partner organization clearly indicate, the new partnership marks a coming of age milestone for Bombardier as a leader and innovator in the ATV industry.
On behalf of its 400,000 members, Rob Keck, CEO of the National Wild Turkey Federation stated that "In pursuit of our mission to expand the turkey population and preserve the hunting tradition, we choose our partners carefully. As a major manufacturer of ATVs, the commitment of Bombardier Recreational Products to wildlife conservation made this choice easy."
"We are particularly impressed with the reliability and performance of Bombardier ATVs in field use and in habitat development," said Rocky Evans, Executive Vice President of Quail Unlimited and the Dove Sportsman's Society. "We believe that a committed company like Bombardier will be very productive in assisting our 400 chapters protect America's wild quail as a valuable and renewable resource."
Howard Vincent, CEO of Pheasants Forever added that "Land management and improvement, as well as public and landowner education, are integral to the protection of the pheasant. The support of Bombardier will significantly enhance the quality and scope of our 25,000 annual conservation programs and projects."
"As a leader in waterfowl ecology, Delta Waterfowl has been training waterfowl biologists since 1938," remarked Peter Trexler, Senior Vice President. "Partnering with a leader like Bombardier, who has impressed us by coming so far with its ATVs in the past five years, was a natural fit that will help us continue providing knowledge and solutions to scientists, conservationists, waterfowlers and resource managers throughout North America's flyways."
Bombardier Recreational Products designs, develops, builds, distributes and markets Ski Doo® and Lynx® snowmobiles, snowgrooming equipment and multi purpose tracked vehicles, Bombardier® all-terrain vehicles, Sea-Doo® watercraft and sport boats, Bombardier Fish HawkTM fishing boats as well as the Evinrude® and Johnson® outboard marine engines and the Ficht Ram Injection® technology. Snowmobiles, ATVs, watercraft and some sport boats are powered by Rotax® engines that are designed and built by Bombardier Rotax GmbH, which also builds motors for motorcycles, scooters, karts and aircraft.
Bombardier Recreational Products Inc., a diversified manufacturing and service company, is a world leading manufacturer of business jets, regional aircraft, rail transportation equipment and motorized recreational products. It is also a provider of financial services and asset management. The Corporation employs 79,000 people in 24 countries in the Americas, Europe and Asia-Pacific and its revenues for the fiscal year ended Jan. 31, 2001 totalled $16.1 billion Cdn.
®,TM Trademarks of Bombardier Recreational Products Inc. or its subsidiaries.