BRP launches second season of action/adventure series "THE ULTIMATE PLAYGROUND" ON ESPN2. Viewers have a chance to win ultimate outdoor prizes
Valcourt, Québec, Canada - June 5, 2006 - Bombardier Recreational Products Inc. (BRP), the world-leading manufacturer of motorized recreational vehicles, is launching the second season of its powersports adventure television series The Ultimate Playground. The 10-part series, which airs Saturdays at 11:30 a.m. ET on ESPN 2, gives viewers a front-row view of the wildest adventures in powersports recreation. The show's host is outdoor enthusiast and all-around-funny man, Laird Macintosh, who provides a first-hand view of each high-energy adventure.
Rugged and exotic locations set the backdrop for each dynamic episode. Viewers will be captivated by exciting adventures, such as off-road racing in Baja, Mexico; saltwater fishing and wakeboarding in Florida; bass fishing in South Carolina; exploring the coastline in Costa Rica; attending the spectacular snowmobile Hillclimb World Championship in Jackson, Wyoming; ATV mud bogging in Texas; the Arctic Man snowmobile / snowboarding race in Alaska; the ultimate "capture the flag" in British Columbia, Canada; and a recreational vehicle triathlon in Colorado.
As an added bonus, BRP has created The Ultimate Playground Play-Your-Way Sweepstakes to provide viewers with a chance to get in on the fun. By watching the show for the phrase of the week, viewers can sign up online at www.theultimateplaygound.com to win an "Ultimate Vehicle": either a Ski-Doo® snowmobile, a Sea-Doo® watercraft, a Can-AmTM ATV or an Evinrude® E-TEC® outboard engine. All sweepstakes entries must be received by November 15, 2006.
"Our goal is to introduce viewers to the awesome, unique and interesting things people do all over the world with our products. We're bringing viewers to the most extreme activities in some of the world most beautiful and challenging locations," said Yves Leduc, vice-president and general manager, Snowmobiles, Watercraft, ATVs & Sport boats, BRP. "It's anything but your average sports television show."
In each episode, Macintosh and the riders and drivers he profiles are outfitted with Ski-Doo, Sea-Doo, Can-Am, and Evinrude clothes and accessories collections, to take on the most extreme outdoor activities.
"Each adventure truly puts our products to the test," said Roch Lambert, vice-president and general manager, Outboard engines. "By taking on ultimate conditions on both land and water, we've given viewers a unique look at the performance of machine versus the elements."
To view an excerpt from The Ultimate Playground, log on to http://www.theultimateplayground.com/screener/. For additional information about the Ultimate Playground Play-Your-Way Sweepstakes and series, log on to www.theultimateplayground.com.
BRP is a world leader in the design, development, manufacturing, distribution and marketing of Ski Doo® and LynxTM snowmobiles, Sea Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines, direct injection technologies such as Evinrude E TEC®, Can-AmTM all-terrain vehicles, Rotax® engines and karts.
®, TM and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its subsidiaries.
Heidi Frank Carl Mercure
(414) 227-3441 (819) 532-5146