Bombardier ATV becomes Can-Am
BRP unveils its ATV 2007 line-up
(Valcourt, Quebec, Canada, May 6, 2006) – Bombardier Recreational Products Inc. (BRP) launches its 2007 all-terrain vehicle (ATV) line-up and re-brands its ATV products to Can-Am™. The Can-Am name recaptures the spirit of BRP's unequalled performance, superb handling and advanced design that are unique in the industry. In June 2005, BRP unveiled its new ATV strategy, shifting its focus to ATV and powersports enthusiasts.
"We believe the Can-Am brand better represents the positioning of our products in the marketplace and provides the perfect platform to reach out to and attract powersports enthusiasts," said José Boisjoli, president and chief executive officer, BRP.
BRP made its debut in the ATV market in 1997. By 1999, the Traxter® was named "ATV of the Year" by ATV Magazine. In 2003, BRP became the first and only manufacturer to offer a full line-up of ATVs designed for two riders.
In 2005, the Outlander™ 800 H.O. EFI was introduced and reaffirmed BRP's commitment to making products with powersports enthusiasts in mind. Since then, the Outlander has been the company’s rising star and flagship model, embodying power, performance and a truly exhilarating ride.
Last September, BRP introduced the Outlander 650 H.O. EFI in North America and it, too, received great ratings. Today, BRP achieves yet another milestone in its ATV strategy: the revival of the Can-Am brand, which further reinforces the company's commitment to ATV enthusiasts.
BRP's category-leading Ski-Doo® and Sea-Doo® products have demonstrated its passion for innovative and market-shaping products. That same spirit, which was also behind the original creation and triumph of Can-Am in the mid-70’s, comes alive again through the 2007 Can-Am ATV line-up.
"Can Am is part of our history, our heritage and our future," concluded Boisjoli. “For BRP, Ski-Doo and Lynx™ mean snowmobiles; Sea-Doo, watercraft and sport boats; Evinrude, outboard engines. Can-Am will, from now on, mean ATVs.”
For 2007, BRP redefines the recreation-sport ATV category and pushes the boundaries of recreation-utility ("rec-ute") ATVs with an outstanding premium package. It also expands the Outlander family with the introduction of the Outlander 500 H.O. EFI in North America and the Outlander 650 H.O. EFI in international markets.
An entirely new concept blending sporty high performance with all-terrain capability, the Can-Am Renegade™ 800 H.O. EFI model is an ideal quad for the many recreation-sport performance seeking riders, as it combines sport quad performance with 4X4 capability and a stunning design. For enthusiasts taking their quads on longer trips, the Outlander MAX 800 H.O. EFI Ltd, a two-rider vehicle with ultra-premium features such as colour GPS, silver and chrome accents, and cast aluminium wheels, is made to turn heads.
Like the Outlander MAX Ltd model, the new Can-Am Outlander 500 H.O. EFI is based on the acclaimed 800 and 650 EFI V-twin powerhouses. With the Outlander 400 H.O., every Can-Am Outlander model is the most powerful in its class, delivers light, crisp handling and is equipped with a full battery of innovative features, such as the Surrounding Spar Technology (SST) frame, Torsion Trailing Independent (TTI™) rear suspension and Visco-Lok‡ automatic front differential.
One of the great benefits of BRP's enthusiast focus is that it can look to its other ultra-successful recreational products for inspiration. The Renegade ATV is similar in essence to the Ski-Doo MX Z® Renegade snowmobile, which is designed for spirited trail riding and exploring off-trail. The Outlander MAX Ltd is along the same lines as the Ski-Doo GTX‡ Limited touring snowmobile and Sea-Doo GTX Limited personal watercraft – vehicles equipped with sophisticated power, an unmatched features list and a premium appearance. In each of these examples, BRP created and still dominates the category.
The Can-Am Rally™ model is the Can-Am entry-level rec-utility quad with the most powerful engine in its class, as well as features and performance well beyond its price-point.
Complementing the DS 650® X, the most decorated long-distance racing quad, is the Can-Am DS250TM, an entry-level sport quad.
For kids, the Can-Am line-up offers two youth ATVs – the DS 90TM four-stroke engine model and the DS 50TM, a two-stroke model.
And to reflect the new brand name, BRP is adding a new line of Can-Am sportswear and riding gear with the Can-Am spirit and style.
For more information about Can-Am ATVs, visit www.can-am.brp.com.
BRP, a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx™ snowmobiles, Sea-Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines, direct injection technologies such as Evinrude® E-TEC®, Can-Am™ all-terrain vehicles, Rotax® engines and karts.
The Legend of Can-Am
®, TM The BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. ‡ All other trademarks are the property of their respective owners.
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