Bombardier Traxter® Max ATV named "Innovative concept ATV of the year"
Valcourt, Québec, July 7, 2003 - Bombardier Recreational Products is pleased to announce that the Bombardier Traxter® MAX ATV has been named the "2003 Innovative Concept ATV of the Year" by ATVConnection.com Magazine. Introduced last summer, the Traxter MAX opened an untapped market segment as the first ATV specifically designed to accommodate two riders. Prior to the Traxter MAX, ATVs were designed and recommended exclusively for single rider use.
"Traxter MAX represents the kind of dramatic departure from standard ATV thinking and manufacturing that has set BombardierTM ATVs apart from the beginning," said Chris Dawson, Vice President Marketing, Snowmobiles, Watercraft and ATV. "This 2-up utility ATV has been very well received by consumers and the media and we are grateful for this honor from ATVConnection.com."
Traxter MAX earned its "Innovative Concept ATV of the Year" Award by meeting a large, existing demand for 2-up riding capability at work. Its industry leading technology includes all the features of the award-winning Traxter® model plus an extended wheelbase, specially designed to provide the greater stability and control required when carrying a passenger, a step-up driver/passenger seat, an ergonomic passenger backrest, passenger hand-holds and raised floorboards. The success of Traxter MAX has inspired a growing family of Bombardier 2-up ATVs that now include the QuestTM MAX 650 and the OutlanderTM MAX 400H.O. 4X4.
"Our Two-Rider Series has set a new benchmark for 2-up comfort, versatility and dependability which will expand the ATV market and attract new types of riders," Dawson concluded. "By pioneering the way, Traxter MAX has earned this prestigious accolade."
Bombardier Recreational Products designs, develops, builds, distributes and markets utility vehicles, Rotax® engines and karts, Ski Doo and Lynx snowmobiles, BombardierTM ATVs, Sea Doo watercraft and sport boats, Johnson and Evinrude outboard engines, as well as Evinrude direct injection and Evinrude E TECTM technologies.
Bombardier Recreational Products Inc., a diversified manufacturing and services company, is a world-leading manufacturer of business jets, regional aircraft, rail transportation equipment and motorized recreational products. It also provides financial services and asset management in business areas aligned with its core expertise. Headquartered in Montréal, Canada, the Corporation has a workforce of some 75,000 people and manufacturing facilities in 25 countries throughout the Americas, Europe and Asia-Pacific. Its revenues for the fiscal year ended Jan. 31, 2003 stood at $23.7 billion Cdn. Bombardier shares are traded on the Toronto, Brussels and Frankfurt stock exchanges (BBD, BOM and BBDd.F).
®,TM Trademarks of Bombardier Recreational Products Inc. or its subsidiaries.