Bombardier unveils 2004 new generation DS650 ATV lineup
Valcourt, Québec, March 13, 2003 - Bombardier Recreational Products introduces a new generation of DS650TM ATV models for 2004 built on the award winning DS650 platform. This new generation is more versatile, maintaining its superiority in the dunes while improving performance for trail and track riding. The new models are shorter, narrower and 9kg (20 lbs) lighter than the original DS650.
"The new DS650 takes a revolutionary concept and makes it even better," said Chris Dawson, Vice President of Marketing, Snowmobiles, Watercraft and ATV division. "Dune riders know the DS650 as a top performer. The new generation DS650, including DS650 Baja and the new DS650 Baja X package, is now so versatile that trail and track riders will be amazed as well."
The 2004 DS650 ATVs have a lighter aluminum swingarm design, new aluminum upper A-arms at the front, and a lighter, brighter duroplastic headlamp. They also include stainless steel braided brake lines as standard equipment, the only standard sport ATV in the industry to do so. All models have Ohtsu* tires mounted on a new, stronger rim design. The powerful Rotax® 653 engine is also standard, with 23% more horsepower and 14% more torque than its closest competitor, making the DS650 the fastest production quad available. Known for its durability, the DS650 was the only production-based model to finish the grueling 19-day Paris/Dakar marathon this year.
The DS650 Baja, built to commemorate Bombardier's record victory at the grueling Baja 2000 Challenge, has all the standard components of the DS650, plus an aluminum front bumper and muffler shield, tachometer, handlebar guards, new high performance grips, rear and front shock protectors, foot-peg extensions, halogen auxiliary lights, aluminum rims with reinforcement rings and a unique seat design. It is a complete competition ready added-value package right out of the factory for those who want more from this undisputed champion.
For serious sport-riders who want the ultimate 'factory-ready' new generation DS650 combination, there's now an exclusive DS650 Baja X package that outfits the DS650 Baja with even more of the most popular Bombardier DS accessories; including nerf bars, high pressure monotube gas front shocks, aluminum skid plates for the A-arms and engine, and exclusive graphics, color and seat design.
Bombardier Recreational Products designs, develops, builds, distributes and markets utility vehicles, Rotax® engines, Ski-Doo® and Lynx® snowmobiles, BombardierTM ATVs, Sea-Doo® watercraft and sport boats, as well as Evinrude® and Johnson® outboard marine engines, Ficht® direct fuel injection and Evinrude E-TECTM technology.
Bombardier Recreational Products Inc., a diversified manufacturing and services company, is a world-leading manufacturer of business jets, regional aircraft, rail transportation equipment and motorized recreational products. It also provides financial services and asset management in business areas aligned with its core expertise. Headquartered in Montréal, Canada, the Corporation has a workforce of some 75,000 people in 24 countries throughout the Americas, Europe and Asia-Pacific. Its revenues for the fiscal year ended Jan. 31, 2002 stood at $21.6 billion Cdn. Bombardier shares are traded on the Toronto, Brussels and Frankfurt stock exchanges (BBD, BOM and BBDd.F).
®,TM Trademarks of Bombardier Recreational Products Inc. or its subsidiaries.
* Trademark of Ohtsu Tire & Rubber Co., Ltd.